Today I wanted to talk to you a little bit about how I choose the theme, locations… etc for lifestyle shoots. Having a clear idea on what you want to shoot, where and how makes the whole process easier, more enjoyable and the final images more cohesive and well though out. It’s really important for me to work together with my clients on our ideas. Ultimately these are going to be their images and I want them to be involved, proud and excited about the shoot.
1. I start the process by getting to know my clients. Who are they, what do they do, what are their passions, favorite free time activities… etc and after a few emails or phone chats, I normally have a very clear idea on how the shoot is going to be styled, which usually easily brings me to a location (or if I’m travelling to my clients then I ask them to choose the location with the set parameters). I also ask them to browse around in my archives and on the web to get inspired and get to know what they like and dislike.
2. Once we agree on a main theme, I start putting an inspiration board together, like the one you see in this picture below, which I’ve done for my photoshoot this afternoon. I’m having a family session in Berlin and I know that they love to go to the lake, just purchsed a real fun cargo bike and they like everything nautical. Once I knew all this, it was easy to put the board together and the “going to the lake with our bikes and having a fun family picnic on the shore” theme emerged.
3. With the inspiration board in hand, my clients can get in the mood and start collecting props that they would like to use. They won’t bring 100 different outfits and props as we have a very clear direction on where the shoot is going to go. It makes my job easier and ultimately it will make them feel much more comfortable and excited, which in return will make for some awesome family portraits.
That is basically the process we normally follow. I set the tone and the final theme based on the input and background of my clients and I have found it a fabulous formula to work with.
If you’re a photographer and you haven’t done style sheets for your shoots before, why not try it?
If you’re looking for a theme for your own photoshoot, start browsing around, let’s chat and let’s come up with something awesome together!
I hope this helps and inspires you a bit. Let’s get the best of summer while we can! 😉
P.S: All the images used in my board can be found with credits in my Pinterest account under Photoshoot Inspiration / Beach